It was pointed out to me last weekend that the billboard closest to the treatment center where I hold a weekend recovery meeting displays a messsage very representative of the strange relationship our society has with alcohol. Drivers coming in from town toward the center see an advertisement for ice cold beer, but those leaving out of the center see a much different message on the reverse side promoting abstinence from drugs and alcohol.
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I doubt many others have noticed this incongruity. What if I could change out the cold beer side with an advertisement for meth or heroin, would Joe Public then notice that such advertising is counterproductive and not exactly in good taste? I’m not saying I want to ban alcohol advertising, just that I wish we didn’t glorify it so much and write off its damage to society and as an acceptable loss.
The billboard does serve as a great reminder to those coming to the clinic though. Are they driving toward trouble or headed for recovery?