Alcoholic Energy Drinks Crash

by The Discovering Alcoholic on June 27, 2008

There is no avoiding the inevitable crash that comes after the initial rush from an energy drink. Adding alcohol into the mix just might mean that the crash also involves your car. Mix in a marketing scheme seemingly targeted at young people and trouble is guaranteed. So it comes as no surprise that Anheuser-Busch (AB) announced that it will no longer produce “Tilt” and “Bud Extra” its caffeinated alcoholic beverages after reaching a legal settlement with several states.

Even though many saw the marketing practices used to promote these products was deceptive and dangerous, honestly I could see little difference suggesting that all alcoholic beverages were marketed in this manner anyway. Several state attorney generals however decided there was a difference and took legal action.

Anheuser-Busch was marketing its caffeinated drinks to minors and misrepresenting the drinks’ health benefits, New York Attorney General Andrew Cuomo said. He was among 11 attorneys general who reached a settlement with the nation’s largest brewer. ~ Fox News

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AB will reformulate the brands without stimulants and change it’s marketing techniques as well as pay a fine to the states participating in the suit. This seems to make the AG’s happy.

“Drinking is not a sport, a race, or an endurance test. Adding alcohol to energy drinks sends exactly the wrong message about responsible drinking, most especially to young people,” Cuomo said in the statement. “This agreement keeps these dangerous products off our shelves and makes it clear that targeting underage consumers with advertisements for alcohol will not be tolerated.”

My view as an alcoholic? I think the products are dangerous with or without the caffeine.

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